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A visual identity approach which captured the archetypal spirit of its founding father, Jacob Schweppe and the magic of Schweppervescence.
Re-igniting the creative passion and strength in Australia’s largest beverage range. After two rounds of market research and over 90 sku’s we were able to stay true to the intial sketch all the way through – design nivarna!
Testiment to a great visual idea, the Schweppes ‘glass’ delivered to the client’s strategic needs as well as emotionally connecting with the consumer.